As a high school or youth coach, your summer camp is an excellent opportunity to connect with your players outside of the regular season. However, to ensure a successful camp, you need to get the word out and market it effectively. One of the most effective ways to do this is through mass email and text communication. Here are some tips for using these tools to promote your summer camp through your Summer Athletes “Message All” feature:

1. Use Personalization

Personalization is key to making your emails and texts stand out. Address each recipient by name, and tailor the message to their interests and needs. For example, if a player attended your camp last year, reference their experience and highlight what’s new this year. Here’s an example:

Hi [player’s name],

Last year, you attended our summer camp and worked on your basketball skills with Coach Smith. We’re excited to let you know that Coach Smith will be returning this year, along with some new coaches and exciting additions to our program. We’d love to have you back for another great summer of basketball. Click here to register today!

1. Make it Easy to Register

Make it as easy as possible for players and parents to register for your summer camp. Include a link to your Summer Athletes camp registration page in every email and text message, and make sure the process is straightforward and user-friendly. Consider offering early bird discounts or other incentives to encourage early registration.

1. Highlight Your Coaches and Staff

One of the biggest selling points of your Summer Athletes camp is your coaching staff. Highlight your coaches’ credentials and experience in your emails and texts, and emphasize how they will be able to help players improve their skills. Here’s an example:

Hi [player’s name],

We’re excited to let you know that Coach Johnson, who played college football at USC, will be joining our coaching staff this year. Coach Johnson has a wealth of experience both on and off the field, and he’s looking forward to helping our players take their game to the next level. Don’t miss this opportunity to learn from one of the best coaches around. Register here today!

1. Create a Sense of Urgency

Creating a sense of urgency can be an effective way to encourage players and parents to register for your Summer Athletes camp. Consider sending out reminders with a countdown to the registration deadline or highlighting limited spots available. Here’s an example:

Hi [player’s name],

Time is running out to register for our summer basketball camp! We only have a few spots left, so don’t miss this opportunity to work on your skills with Coach Smith and our other great coaches. Register here today before it’s too late!

In conclusion, mass email and text communication can be powerful tools for marketing your Summer Athletes camp. By using personalization, making it easy to register, highlighting your coaches and staff, and creating a sense of urgency, you can reach out to players and parents from previous years and attract new campers. With a little effort, you can create a successful and memorable camp through Summer Athletes that players will look forward to attending year after year.